With the eCommerce business booming throughout Europe, and Cyber Monday confirmed as the biggest on-line sales day on document, there may be now more incentive than ever for entrepreneurs and bricks and mortar retailers to turn their attention to online retail. However, a lot with building any enterprise, certain key considerations and strategies must be observed when launching a profitable eCommerce business. Read on to discover the seven key steps to growing a thriving online store...

Step 1: Purchase a domain name

The primary stage to building a successful online retail business is to find a suitable domain name. You want something that's memorable, simple to spell and isn't too similar to the URLs of your competitors. Do your due diligence if you are buying a domain name from an already trading company or through auction as you do not need to purchase a URL that's topic to Google penalties.

Step 2: Find a web developer

With a view to make your on-line store a reality, you may need to find a reliable, skilled web developer. Search for a development team that has a proven track file with eCommerce sites, can show you examples of eCommerce stores they've constructed and is knowledgeable on topics comparable to payment gateways and eCommerce platforms.

Step 3: Select a platform

After you have a web developer in place, they should be able to advise you on probably the most appropriate eCommerce platform on your needs. A standard option is WooCommerce which dovetails very nicely into WordPress allowing you to handle your whole website from one management panel. You will also need web hosting in place.

Step 4: Resolve on a theme or design

Once you have your eCommerce platform selected, you may need to resolve on a look and really feel for your new on-line store. At this point design and customer journey each have an element to play. Speak with your web developer to plan and plot the journey you want your new and existing prospects to take via the website.

Step 5: Write your content

While your web developer is hard at work behind the scenes, begin the task of making your web copy. You may need to conduct thorough keyword research beforehand, to make sure your product descriptions, landing pages and other web pages are optimised for launch. Do not forget sturdy calls to motion too.

Step 6: Test, test, test

Before your site officially goes live, you will have to conduct extensive testing. Your web developer ought to do this before hand over but, you'll additionally need to totally test the site, using a range of various devices. Go all of the way by the checkout process too and ensure the journey to sale is as seamless as possible. Testing should continue after the site launches so you will also want a plan of motion for A/B testing as you move forward.

Step 7: Launch your marketing plan

You'll need a strong digital marketing plan to accompany your site launch. It's a good suggestion to get started before your site goes live to build awareness and then kick it up a notch when your eCommerce site launches. You'll have to consider paid search initially, however you should also simultaneously be working on a long run SEO plan, social media marketing, content material marketing and email marketing to drive related, targeted site visitors to your site.

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