The ONE thing you must know when elevating funds, what nobody tells you is that:

Funding is not a mechanical process, it is a human process:

Funding choices are as emotional as they are rational.

This has two main implications:

You are more likely to boost funds in case you leverage in your passion, not on your skills. By leveraging on your passion you are more inspiring and resilient. You are also more likely to boost funds if you are creating wealth, instead of making money. The subtle difference in intention between creating wealth and making money creates a huge distinction in the consequence of your actions. In case you are attentive to creating wealth you grow the economy, and also you take a chunk of the wealth you are creating for yourself. It's then more likely that others' comply with your vision and collaborate with you, as they'll additionally share your big picture. If you're attentive to making money, likelihood is that you simply seize part of the wealth that already exists on your own benefit and it may be more difficult to gain the assist of others. Creating wealth is a a lot more highly effective proposition than capturing wealth. You'll be able to't create wealth unless you're passionate about what you might be doing.

This is particularly vital in the case of Angel investors but it is also relevant within the case of people who make a decision to speculate (venture capitalists) or lend (bankers) on behalf of others

In the case of these providing funding, a return on investment is a vital consideration but not the only one. The person making the choice to provide funds or resources also considers how likely you're to perform what you promise, how you both relate to each other, and, in many cases, how comfortable she or he is with your project. What you promise to perform should be meaningful to the person making the decision to provide that cash or resource in whichever position he or she is playing. The connection of the individual to you and your project plays an important role. For example, the same particular person can be a family investor, a venture capitalist, a lender, or a collaborator for various projects.

Different funding mechanisms and sources of funds have totally different needs for the investor. Make certain you understand the differences between Funding by Equity, or Debt, or Unfunding. Equity provides capital in trade for a share rewards within the wealth created. Debt provides capital in exchange for a future payment of capital plus interests. Unfunding is a artistic way of using resources instead of capital, and reducing and even eliminating the needs for cash.

An excellent deal turns into an irresistible proposition when the goals and wishes of the provision and demand of capital are well aligned. Companies do not make choices, individuals do, and we won't discard the human nature of the fund elevating process.

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